Real Estate Marketing
A supplementary accredited course for brokers who want to take control of their own marketing. Planning, market research, the sales process and ethics, applied to the Dubai property market.
About the course
Marketing is the backbone of every business plan. The course takes you through the whole process: from identifying your target market and using specific tools, through campaign planning, to the sales process itself. You'll learn to connect marketing and sales into one working system that delivers results, and you'll know how to set ethical boundaries in your own practice.
Who the course is for
- Brokers who want their own client acquisition channel rather than relying solely on company leads
- Solo brokers building a personal brand in the Dubai property context
- Team leaders at smaller agencies who want to systematise their team's marketing
Concrete skills you'll take away
- The fundamentals of marketing management in a real estate context
- The marketing process, from research to campaign evaluation
- Why marketing matters to the success of a broker and an agency
- Practical application of marketing in day-to-day work
- Creating a marketing plan for your own brokerage practice
- Personal selling and building client relationships
- How sales and marketing work together as one system
- A structured sales process, from lead to closed transaction
- Ethics in property marketing and sales
Day by day
The people who will guide you
RERA-certified lecturers with hands-on experience of the Dubai property market.
Mohammed Berrada
What you'll receive
Graduates receive an IEREI certificate of completion for the Real Estate Marketing course. The course is worth 6 credit hours. It complements core broker training and builds your independence in client acquisition.
Course price
€285
Answers to the questions we get about this course
If something is missing, write to us — we reply personally.
Where next on your journey
Recommended follow-on courses or alternatives that make sense alongside this one.
Preparation for Real Estate Broker Certification in Dubai
We prepare you for the official RERA certification. Four days, in English, in Dubai or online.
Off-Plan Sales: Risks, Rules and Due Diligence
A specialisation in selling property at the off-plan stage. Practical guidance on the laws, the risks, financing and the broker's responsibilities when selling projects that are still under construction.
Mortgage Broker Certificate
A specialisation for brokers who want to sell mortgage-financed property to their clients. An accredited certificate and real competence in mortgage financing in Dubai.